i think this is a great ad campaign. the message is exactly what smokers need to realize so they will be pushed to quit...if they still have a heart.
though i think some people is trying to put down this ad, not because of its message but the fact that a child was apparently traumatized to make this ad real. im sure the kid & the mom were briefed clearly what will happen & what they need to do. the kid was just a good actor. :)
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